Scaling a D2C Brand through Intelligent Retention
The Challenge
Aura had a great product but low repeat purchase rates. Their acquisition costs were rising, making the business unsustainable on first-purchase margins alone.
The Solution
We implemented an 'Intelligence-First' retention strategy using Klaviyo and custom data models to predict when a customer was likely to run out of product, triggering personalized replenishment offers.
Cohort Analysis
Deep diving into customer behavior to identify churn patterns.
Predictive Flows
Building automated email/SMS sequences triggered by predictive data.
UX Optimization
Refining the Shopify checkout and product pages for higher conversion.
Brand Storytelling
Elevating the visual identity to build stronger emotional connections.
The Outcome & Impact
Aura achieved a 2.8x increase in Customer Lifetime Value (LTV) and a 41% drop in overall CAC as the dependency on top-of-funnel paid ads decreased.
"CoreTech's retention systems turned our one-time buyers into loyal advocates. Our profit margins have never been healthier."
Elena Rodriguez
CEO, Aura Skincare
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