Reclaiming Digital Ownership for a Growing Restaurant Chain
The Challenge
SpiceRoute was heavily dependent on third-party food aggregators, losing 30% of every order to commissions and having zero access to customer data.
The Solution
We developed a custom 'Owned Ordering' web and mobile ecosystem. This included a blazing-fast PWA (Progressive Web App) for ordering and a loyalty system that incentivized direct bookings.
Technical SEO
Optimizing local search presence to capture 'near me' intent.
PWA Development
Building a lightning-fast mobile ordering experience without app store friction.
Loyalty Architecture
Designing a points-based system to encourage repeat direct orders.
Data Integration
Connecting the POS system with our new digital ordering engine.
The Outcome & Impact
SpiceRoute shifted 18% of their total volume to their owned platform within the first quarter, saving thousands in commissions. Organic search traffic exploded by 340% due to our technical SEO strategy.
"We finally own our customer data and our margins. The shift from aggregators to our own platform has been a game-changer."
Sarah Kapoor
Operations Director, SpiceRoute
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